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  • Nov 24, 2016
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How to Improve Your Ecommerce Website.

It can be very exciting as well as rewarding when starting an ecommerce online store. The beginning stages are always exciting and most people feel an increase in motivation as they go along. When creating an ecommerce site, you will be deciding on a name, designing the appearance, sourcing goods, laying it all out, taking inventory and eventually begin to advertise your new online store. At this point, you are ready to sit back and await your new customers and online traffic to arrive. Many people find that they have an initial boost in sales and traffic towards their ecommerce site, but sometimes this traffic begins to diminish over time and a lack of customers and sales is experienced by many ecommerce storeowners. This is because ecommerce stores need to be continuously updated and need to be assessed for any issues. It is vital that you ensure your website allows for an easy user-experience which will ensure that your customers keep coming back. Let’s have a look at some of the ways in which you can improve your ecommerce website:


Customer Feedback

If you receive any feedback from customers, particularly negative feedback, it is highly important that you take this feedback into consideration. What your customers have to say is very important, because they are the ones who support your business. Another beneficial thing that you can do is to incorporate a ‘customer feedback’ option onto your website and ask customers to provide some insight into their customer experience. This will alert you to any issues customers may be experiencing on your website that otherwise may have been unknown to you.

User-Experience

An important aspect for the success of any online business is user-experience. You want your ecommerce website to be easy to navigate through and it should not be confusing in any way. Customers should easily be able to search and locate what they are looking for, and each new page needs to load efficiently and quickly. If your website takes too long to load each new page, customers are quick to leave and find a different online store with an easier user-experience. There are loads of ecommerce stores online, and customers definitely won’t be wasting any time on websites that are slow.

SEO Still Counts

Although many people think that SEO was a hype that has faded away; it is still a valuable and legit way to direct more traffic to your website and help potential customers to find you. Ecommerce stores have plenty of competition from the online market, and using SEO to get your website showing up in search results is a great way to help more customers to find you.

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