- Nov 15, 2016
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4 Ways That Artificial Intelligence Will Shape Ecommerce in the Future.
Seemingly contradictory for machines, Artificial Intelligence's biggest strength could be the ability to create a unique customer experience, from virtual personal shopping to product personalization. Having proven its worth in industries such as health care, marketing and finance, AI is now making its mark in online commerce. Here are four manners in which Artificial Intelligence is impacting Ecommerce in years to come:
Virtual Personal Shopping
Virtual shoppers are becoming an engaging and entertaining point of contact for consumers. The smart shopping assistants are far quicker than their human counterpart, are able to analyze massive quantities of data, while and performing human-like engagements which possess personalities styled to reflect the image of the brand. Brands will create more interactive consumer experiences and provide a unique product recommendation based upon natural dialogue and cognitive data, which AI derives.
Cooperative filters are constricted as they gather data only from one source, be it from the mobile store, the physical store, or the online store. Artificial Intelligence can bring a seamless consumer experience across all of these channels. These collaborative filters base their results on most viewed history, best sellers, evergreen trends and other general parameters. Many retailers currently use collaborative filtering to provide customers with recommendations. Personalization in Ecommerce is nothing new. But thanks to emerging AI technologies, online brands of all sizes will have increasing access to tools laser-focused on personalization.
Offline worlds merging with the Online
The capacity for visual search creates bridges from offline to online like we have never seen before. As merchants redefine the manner in which their customers engage with them, commerce of the years to come will allow more information to be available about consumers to better their customer experience, which inevitably creates opportunities to create more sales. This online to offline engagement needs fewer steps between shopping and purchasing, which provides the sense of control for the shopper.
A consumer doesn’t even have to be shopping to see something they would like to purchase to easily find similar items on your Ecommerce store. Consumers can find exactly what they are looking for right away, as the visual search capabilities, particularly via mobile, “reads” the item for clues - color, shape, size, fabric and brand. A software platform which drives Ecommerce sites create visual search capacities, allowing customers to upload images and find complementary or similar products.